TSL launched the AI assistant Grok developed by xAI, supporting various personalized conversation styles.

[Coin World] July 14 news, according to Tesla's official website, the AI assistant Grok developed by xAI has started to be pushed to eligible Tesla vehicles. New American cars delivered since July 12 will come standard with this feature. Users can wake up Grok through the in-car app or by long-pressing the voice button on the steering wheel to engage in natural language conversation, and can choose from various personality styles such as storytelling, madness, NSFW, argumentative, children's stories, sexy, therapist, and "runaway mode". Currently, Grok only supports Model S/3/X/Y and Cybertruck equipped with AMD infotainment processors running software versions 2025.26 and above. This feature is launched in beta and does not currently support direct control of vehicle functions such as navigation and air conditioning. All user dialogue content will be anonymized by xAI to protect privacy. Currently, car owners can enable Grok in their vehicles without a Grok account or subscription.